Graphic/Web/Print/Video/Photography/Research

James Meadowcroft

Print/Research

Advertising Spaces in Public Places.

* 2019 Best Awards Finalist Student Graphics

* 2019 AGDA Awards Finalist Student Print

* 2018 Monash University Project Distinction Award

In response to a brief that asked for a publication about public space, Advertising Spaces in Public Places explores how private companies use public space for their own profit. This publication discusses the problems with current advertising in public space; including recent actions installing billboards in public sidewalks, using the Sydney Opera House as a billboard for horse racing and the installation of large advertising structures in public thoroughfares. It then proposes what our public space may look like in the future if we continue on our current, invasive trajectory. The publication concludes with how to reclaim public space and the steps we must take to avoid the commercialisation of this public asset.

Advertising Spaces in Public Places aims to create conversation around the prevalence of advertising in public space, encouraging the reclaiming of public property and freedom from being advertised to. Advertising is rooted in consumerism, and often encourages viewers to consume more without thinking about the environmental consequences. A 120pp 100% recycled perfect bound publication including a poster, flyer, flag and printed plastic bag.

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