James Meadowcroft


The Uncultivore.

Everyone is a Cultivore in their own field. But what is the UnCultivore? Tourists who give themselves four days to travel the whole of Italy and touch things they are not allowed to in museums. Dependent on the context, we are all UnCultivores, yet some tourists thrive in this category in an unknown city. Our souvenirs were given out to tourists in Florence for free. Of course, many tourists were hesitant to pick up the false souvenirs. Watch our video here.

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