A folio of design work by James Meadowcroft
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I’m a ‘multidisciplinary’ designer. My practice is driven by research. It takes a strategic approach to outcomes.

Design is iterative. Design is collaborative. Design is hard to define.

I’m a graphic designer, web developer, photographer, book designer, user experience designer, videographer, project manager, researcher, strategist, brand developer and marketer.

Design is inherently multidisciplinary. Design is the mixture of specialities. Design is fun to be a part of.

This is my folio.

Advertising Spaces in Public Places

No. 5 Date 20 November 2018

Monash University — Project Distinction Award (2018)

DINZ Best Awards — Finalist, Student Graphics (2019)

AGDA Awards — Distinction, Student Print (2019)

Book Publishing
Print Design

Advertising Spaces in Public Places explores how private companies use public space for their own profit. This publication discusses the problems with current advertising in public space; including recent actions installing billboards in public sidewalks, using the Sydney Opera House as a billboard for horse racing and the installation of large advertising structures in public thoroughfares. It then proposes what our public space may look like in the future if we continue on our current, invasive trajectory. The publication concludes with how to reclaim public space and the steps we must take to avoid the commercialisation of this public asset.

Advertising Spaces in Public Places aims to create conversation around the prevalence of advertising in public space, encouraging the reclaiming of public property and freedom from being advertised to. Advertising is rooted in consumerism, and often encourages viewers to consume more without thinking about the environmental consequences. A 120pp 100% recycled perfect bound publication including a poster, flyer, flag and printed plastic bag.