A folio of design work by James Meadowcroft
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I’m a ‘multidisciplinary’ designer. My practice is driven by research. It takes a strategic approach to outcomes.

Design is iterative. Design is collaborative. Design is hard to define.

I’m a graphic designer, web developer, photographer, book designer, user experience designer, videographer, project manager, researcher, strategist, brand developer and marketer.

Design is inherently multidisciplinary. Design is the mixture of specialities. Design is fun to be a part of.

This is my folio.

Simba Global

No. 4 Date 30 June 2023
With Alicia Simons, Amie Bishay, Anne Lin, Sam Soh, Olly Evans, Min Wong, Leitu Bonnici, Jaime Greenup, Ali Choudhry
Print Design
Website Design
Website Development
Brand Identity

Simba Global has been the leading textile supplier in Australia for over 40 years. Simba Global's expertise spans procurement, logistics, quality assurance, research, and product design, working across the commercial and retail sectors.

From 2020–2023, I worked with Simba Global leading their creative and brand department as Head of Marketing. Previous to this, I worked as a designer in the team. Over this time I worked on projects including corporate brand development, product photography, communications, video production, website development and retail packaging.

At Simba Global I was lucky enough to work with and build a fantastic team of designers, photographers, digital developers and content specialists. Thank you to Alicia Simons, Amie Bishay, Anne Lin, Sam Soh, Olly Evans, Min Wong, Leitu Bonnici, Jaime Greenup, Ali Choudhry and Chris Beasleigh for your contributions, creativity and friendship.

Brandmark comparison before and after 2021 brand refresh
Excerpts from 2022 brandbook, design with Leitu Bonnici
Updated corporate website 2022, development by Olly Evans
Brand campaign 2022, photography by Amie Jans, design by Anne Lin
In-house product photography by Amie Jans, Alicia Simons and Ali Choudhry
Image asset management platform developed for retail brands
Brand campaign photography for Sheraton Luxury
Ecommerce website for Sheraton Luxury retail brand, design and development by Olly Evans
In 2023 with Sam Soh, Noosa to Byron Bay documenting the staff taking part in a charity bike ride